Tips for Crafting a Winning Cover Letter
30 September 2024

Your cover letter is often the first impression you make on a potential employer. While your CV outlines your qualifications and experience, your cover letter gives you the opportunity to showcase your personality, enthusiasm and how you can bring value to the role. A well-crafted cover letter can set you apart from other applicants and boost your chances of landing an interview. Here are some tips to help you write a winning cover letter that will capture attention and leave a lasting impression.


1. Customise Each Cover Letter

Tailor it to the Job: A generic cover letter won't cut it. Take the time to customise each cover letter for the specific job and company. Research the company’s culture, mission and values, and highlight how your skills align with their needs.

Mention the Hiring Manager by Name: Addressing your cover letter to the specific hiring manager (rather than a generic "To Whom It May Concern") shows that you’ve done your research and adds a personal touch.


2. Grab Attention with a Strong Opening

Start with a Hook: Begin with a compelling opening statement that grabs the reader's attention. Mention something specific about the company that excites you or a notable accomplishment from your career.

Show Enthusiasm: Convey your excitement about the opportunity. Employers want to see that you're genuinely interested in the role and not just sending out lots of applications.


3. Highlight Your Unique Value

Focus on What You Can Offer: Rather than simply listing your skills or experience, explain how you can contribute to the company’s success. What problem can you solve for them? Be specific about how your abilities align with the job requirements.

Quantify Achievements: Use metrics or specific examples to demonstrate your impact in previous roles. For example, "I increased sales by 20% in six months" or "I managed a project that saved the company £50,000."


4. Tell a Story

Make it Personal: Instead of regurgitating your CV, tell a story that highlights your journey, your passion for the industry or how you overcame a challenge in a previous role. Storytelling is a powerful way to make your cover letter more memorable.

Show Personality: While you want to remain professional, injecting some personality into your cover letter can help make it stand out. It shows the hiring manager who you are beyond your CV.


5. Keep It Concise and Focused

Stick to One Page: Your cover letter should be no longer than a single page. Aim to cover your key points without overwhelming the reader with unnecessary details.

Be Direct: Focus on your most relevant skills and experiences. Avoid fluff and lengthy explanations. Clear, concise language is more impactful.


6. Align Your Skills with the Job Description

Use Keywords: Pay attention to the specific skills and qualifications mentioned in the job description and incorporate those keywords into your cover letter. This not only shows that you're a good match for the role but also helps your application get through applicant tracking systems (ATS).

Address Gaps or Transitions: If you’re changing industries or have employment gaps, briefly explain them in your cover letter. Focus on how your transferable skills make you a great fit for the position.


7. Include a Call to Action

End with Confidence: In your closing paragraph, express enthusiasm for the next steps. Mention that you look forward to discussing how you can contribute to the company and suggest a follow-up, such as "I would love the opportunity to discuss further how my background aligns with your needs."

Thank the Employer: Be sure to thank the hiring manager for their time and consideration.


8. Proofread Thoroughly

Check for Errors: Typos and grammatical mistakes can hurt your chances of getting an interview. Always proofread your cover letter carefully and consider having someone else review it as well.

Use Professional Language: While showing personality is important, your language should remain professional and polished. Avoid overly casual phrases or humour that could be misinterpreted.


9. Show Alignment with Company Culture

Demonstrate Cultural Fit: Use your cover letter to show that you're not only qualified for the job but that you'd fit well with the company's culture. Mention any shared values or common goals you have with the company.

Refer to Company News: If the company has been in the news recently for an achievement or initiative that resonates with you, mention it in your cover letter to show you're engaged with what the company is doing.


10. Use a Professional Format

Keep It Clean and Simple: Use a professional format with a clear structure—introduction, body paragraphs, and closing. Make sure your contact information is easy to find and matches the header on your resume.

Use an Easy-to-Read Font: Choose a standard, professional font such as Times New Roman or Arial and keep the font size between 10-12 points for readability.


Sample Outline for a Winning Cover Letter:

Introduction: Briefly introduce yourself and state the job you’re applying for. Mention any referrals or personal connections to the company if applicable.

Body Paragraph 1: Highlight relevant skills, experiences and accomplishments that make you a strong fit for the role.

Body Paragraph 2: Show your enthusiasm for the company and explain why you're interested in this specific role.

Conclusion: Express your desire for an interview and thank the hiring manager for considering your application.


A winning cover letter is your chance to make a strong first impression and set yourself apart from other candidates. By tailoring it for each job, showcasing your unique value and demonstrating your enthusiasm for the role, you’ll increase your chances of landing that interview. Always proofread carefully and stay professional while letting your personality shine through. With these tips in mind, you’re well on your way to crafting a cover letter that can open doors to new career opportunities!





30 June 2025
Hiring the right person is one of the most important decisions a company can make. Whether you’re filling a technical role for the first time or expanding an established team, the process can take time, effort and resources. It’s not always easy to know the best route to take either. Should you manage recruitment in-house or bring in a specialist recruiter? The answer depends on a few key factors, from how niche the role is to how quickly you need someone in place. Here, we’ll break down the pros and cons of each approach to help you make the right call. Hiring Directly: When It Makes Sense If you’ve got the time, tools and talent internally to manage recruitment, hiring directly can work well, particularly for more general roles or when you’re not in a rush. When to consider hiring directly: You have a strong internal HR or talent acquisition team They’re already experienced in managing recruitment campaigns and have a process in place. The role is easy to fill or not time-sensitive If it’s a commonly advertised position and there’s a large candidate pool, managing the process yourself could save on recruitment fees. You have access to a strong talent pipeline Perhaps you’ve had success with referrals or you’re drawing from a well-established internal database. That said, even with the best in-house team, recruitment can be time-consuming. Screening CVs, arranging interviews and negotiating offers all take focus, which can be difficult to manage alongside day-to-day responsibilities. When It’s Time to Bring in a Specialist Recruiter For more technical or hard-to-fill roles, working with a specialist recruiter can make a real difference. With in-depth industry knowledge and access to a network of qualified candidates, recruiters can help streamline the process and improve your chances of securing the right hire. Here’s when working with a specialist makes sense: The role is highly technical or niche Whether you’re hiring a CAD Designer, a Safety Consultant or a Field Service Engineer, a specialist recruiter understands the market and knows what ‘good’ looks like. You need to fill the role quickly Recruiters have access to active and passive candidates you might not reach through job boards. That can save weeks, even months, of sourcing time. You’ve already tried to hire and struggled If a previous campaign didn’t attract the right candidates, a recruiter can help reassess the brief, adjust the messaging and find new avenues to source talent. You need help with market insight or salary benchmarking A good recruiter doesn’t just send CVs. They offer advice on what candidates are looking for, what competitors are offering and how to make your vacancy stand out. The Best of Both Worlds It doesn’t have to be one or the other. Some companies choose to manage more general roles internally and bring in a recruitment partner for more specialist or senior hires. Others work with recruiters on an ongoing basis to keep their pipeline full and reduce pressure on internal teams. Final Thoughts There’s no one-size-fits-all answer when it comes to recruitment. But knowing when to bring in a specialist can save time, reduce stress and ultimately lead to better hires. At Professional Technical, we’ve supported hundreds of companies across engineering, design and manufacturing. If you’re unsure whether now’s the time to bring in extra support, we’re happy to offer advice. No pressure, just honest guidance. Looking for help with a technical hire? Get in touch with our team today to see how we can support your recruitment goals.
30 May 2025
Interviews used to be all about ironing your shirt, rehearsing your CV like a Shakespeare monologue and trying not to sweat through your suit. But things have changed. In 2025, interview prep isn’t just about looking sharp and having the right answers—it’s about showing you’ve got the skills, the mindset and the adaptability to hit the ground running. Employers want real-world capability. So, if you’ve got an interview coming up (or want to be ready when one does), here’s what you need to do to stand out in today’s ultra-competitive, skills-driven job market. 1. Know the company like you’ve already worked there We’re not saying you need to stalk their CEO’s dog on Instagram. But you do need to get clued up on: What the company does Where they’re heading Their values, culture and recent projects Why? Because interviews aren’t just about answering questions—they’re about connecting. You can’t do that if you don’t speak their language. Pro tip : Check out their LinkedIn, press releases, Glassdoor reviews and anything they’ve posted recently. 2. Don’t just understand the role—deconstruct it Look at the job description and break it down like an engineer with a schematic: What core skills are they looking for? What tools or platforms do they use? What results are they hoping this hire will deliver? Then, figure out where your experience directly maps to their needs—and where it adds value they didn’t even know they needed. 3. Be ready to talk about your skills (not just your experience) Forget just walking through your CV like it’s storytime. Instead, be ready to show how your skills have delivered impact: “I used AutoCAD to shave 12 hours off a key design process.” “I integrated a new AI tool into the workflow that sped up early-stage prototyping.” This is what employers want to hear: clear, skills-based stories with tangible outcomes. Use the STAR method (Situation, Task, Action, Result) to keep it tight and relevant. 4. Prep for the format (because not every interview is the same) Some interviews are fully virtual, others are face-to-face, and some are a hybrid mix of “Zoom fatigue meets awkward handshake.” Prepare accordingly: For virtual interviews: Test your tech—twice. Choose a clean, quiet, well-lit space. Dress like you’re meeting in person (yes, from the waist down too… just in case). For in-person interviews: Plan your route. Give yourself extra time. Bring printed copies of your CV, a notepad, and any portfolio pieces if relevant. 5. Questions are your secret weapon You know the bit at the end when they ask, “Do you have any questions for us?” This is not a polite formality. This is your chance to flip the script. Ask thoughtful, forward-thinking questions like: “What does success look like in this role after 6 months?” “How does the team integrate new technologies like AI or automation into your process?” “What are the biggest challenges you're hoping the person in this role can solve?”  The Bottom Line Today’s interviews are less about pedigree and more about practicality. Employers want to see: That you’ve done your research That you understand the job That you can apply your skills to deliver results—today, not someday So don’t just prepare to “get through” the interview. Prepare to own it. Got questions or want help getting interview-ready? Reach out. We’ll help you sharpen your story, showcase your strengths, and land the role you’ve been aiming for.
30 April 2025
For Engineers Working on Lifts, Forklifts & Automatic Doors - Ever turned up to a nightmare job? You’ve barely finished your brew and the phone’s already buzzing. You’re needed on-site—a shutter’s stuck halfway, or a lift’s playing dead again, or someone’s forklift won’t charge, and production is grinding to a halt. You roll in, toolbox in hand, only to find: No one’s expecting you. Access is “somewhere round the back.” The last guy left it “sorted” (it isn’t). Welcome to the glamorous world of field service engineering. Still, first impressions count. Whether you're fixing a faulty door sensor or resetting a lift control panel at 6AM, how you show up matters. Not just for the job—but for your next one. So here’s how to make a cracking first impression, even when the job itself is a bit of a horror show. 1. Turn Up Looking Like You Know What You’re Doing You don’t need a polished van with LED lighting and a custom wrap (though if you have one, fair play). But your gear should be tidy, your uniform clean-ish and you should look like you came to fix something. Why it matters: People judge on sight. A pro-looking engineer earns trust faster, and that trust makes problem-solving 10x easier. 2. Take Control (Politely) You’re not there for a chat—you’re there to sort the problem. But before you get stuck in, make sure you: Introduce yourself Confirm the job details Ask the right questions (especially about access, recent faults or dodgy workarounds) It puts the customer at ease and gives you a clear picture of what you’re walking into. “Morning, I’m here for the lift fault on level 2. Has it been down long? Any noises or error codes showing?” You sound sharp. You look sharp. You’re already halfway there. 3. Act Like It’s Not Your First Rodeo (Even If It’s a Mess) We know the jobs that go sideways before you even pop the panel: Power’s dodgy Doors are covered in grime Forklift diagnostics read like the Rosetta Stone But panicking or complaining helps no one. The best engineers are the ones who crack on, stay calm and solve problems step by step—even if the job was “looked at” last week by someone with a YouTube certificate. Remember: Calm = competence. Even if you're seething inside. 4. Document Everything – Cover Your Back, Protect Your Pay Take photos. Note down serials. Log faults. If it’s broken beyond what’s on the call-out, flag it. Not just for the customer—but for the office, so they can back you up if the client gets awkward or tries to rebook something that’s definitely not warranty work. Pro move: Save the before-and-after shots. It proves you did the work and shows the state of play. Gold dust for agencies, supervisors or anyone who thinks engineers just “poke stuff and hope.” 5. Leave the Place Better Than You Found It No mess. No tools left behind. No wires hanging out like a spaghetti monster. Once the job’s done: Explain what was wrong (in plain English) Tell them what you fixed Flag what might need attention next time Why bother? Because they remember the engineer who sorted it and explained it clearly. That’s how you get repeat work, better contracts and sites that actually welcome you back. Final Word: Respect Gets You Further Than Just Being “Good with Tools” Being a skilled engineer is half the battle. Being one who turns up right, handles themselves well and leaves a job neat? That’s how you stand out. These days, word travels. Clients tell each other who’s reliable. And when the good gigs come in—clean jobs, decent day rates, less chaos—guess who gets the call? You. Want More Work That Respects Your Skills? If you’re a solid engineer working on lifts, doors or materials handling kit—and you’re tired of chasing poor leads or sites that treat you like an afterthought—we’ve got your back. Get in touch with our team. We work with companies who appreciate what you do, pay fair and don’t send you to sites that look like crime scenes.